Our Craft: Professional Steering Wheel Engineering

Based in Market Drayton, Shropshire, Pride Car Customs serves drivers, restoration shops, and automotive collectors across the UK who demand flawless interior interfaces. We operate on a foundation of deep technical knowledge, utilizing only custom-sourced hides that match or exceed factory specifications.

Technical Specifications & Competencies

• Premium Automotive Leather: Full-grain Nappa, Alcantara, and perforated sport leather variants engineered for maximum hand-sweat and UV resistance.
• Custom Ergonomic Adjustments: Capability to thicken wheel diameters, add thumb rests, or install flat-bottom conversions during the rewrap process.
• Integrated Heating & Sensor Calibration: Deep expertise ensuring internal heating elements and touch-sensitive ADAS safety sensors remain entirely unaffected.