Market Drayton · Shropshire · UK Wide

THE ART OF THE GRIP

Premium steering wheel refurbishment, leather retrimming, repair and restoration. Send your steering wheel to us or arrange to bring your vehicle.

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The Main Focus

STEERING WHEEL REFURBISHMENT.

Your steering wheel is one of the most important touch points in your car. Our focus is restoring its condition, feel and appearance with carefully selected materials and bespoke finishing.

Custom steering wheel in automotive workshop

Refurbishment

Restore worn, tired or damaged steering wheels with a finish tailored to your vehicle.

Leather Retrimming

Bespoke leather retrims with custom stitching, textures and design details.

Repair & Restoration

Talk through the condition of your wheel and the appropriate restoration route.

The Craft

FROM WORN OUT TO SHOWROOM.

Every project starts with the wheel itself: its condition, shape, materials and the finish you want to achieve. The website images are supplied as replaceable showcase imagery; your own project photographs can be added through WordPress or Elementor.

Customers can normally send just the steering wheel to us. Arrangements can also be made for customers who would prefer to bring their vehicle to us in Market Drayton.

Explore Refurbishment

How It Works

SIMPLE PROCESS. PERSONAL SERVICE.

Send Photos

Tell us about your vehicle and send photographs of your steering wheel.

Choose Your Finish

Discuss leather, colours, stitching and available design details.

Send Your Wheel

Customers can normally send just the steering wheel to us.

We Refurbish It

Your agreed refurbishment or retrim is carried out with care.

Returned Ready

Your completed steering wheel is packaged and returned to you.

Prefer to Visit?

Arrangements can be made if you would rather bring your vehicle to Market Drayton.

More Than Steering Wheels

AUTOMOTIVE LEATHERWORK.

Steering wheels remain the main focus, with additional artisan automotive leatherwork available.

Gear Knobs

Bespoke leather finishes and detailing.

Gaiters

Matching or contrasting leather trim.

Dashboards & Seats

Additional interior leatherwork and restoration projects.

Video Blog

Pride Car Customs Behind the Scenes

Join Bella and Benjy as they take you beyond the showroom and into the heart of Pride Car Customs. Through their podcasts, they share the people, passion, and precision behind every custom build. From bold transformations and expert craftsmanship to the stories that make each project unique, Bella and Benjy offer an exclusive look at what happens behind the scenes. Watch their latest episodes to discover the creativity, dedication, and automotive culture that drive Pride Car Customs.

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