Refurbishment
Discuss options for tired, worn or marked surfaces. Each wheel is assessed before suitable refurbishment work is recommended.
Pride Car Customs / Commercial vehicles
A better finish.
For every mile ahead.
Specialist steering wheel refurbishment and leather retrimming for lorry owners and fleet operators. Discuss a single wheel or a planned programme across your vehicles.
Market Drayton, Shropshire

Built around your working vehicles
Daily use takes its toll on a lorry’s steering wheel. Refresh worn surfaces or discuss a leather retrim, with the approach chosen around the condition of each wheel and the finish you want.
Discuss options for tired, worn or marked surfaces. Each wheel is assessed before suitable refurbishment work is recommended.
Explore leather, colour and stitching choices for a renewed finish, whether you prefer an understated look or a more individual detail.
Tell us how many vehicles you run and when wheels can be available. Discuss a consistent specification and practical scheduling before booking.
From enquiry to workshop
One owner-driver or a mixed fleet: start with the details of your vehicles.
Provide makes, models, wheel quantities, condition and your preferred finish. Photographs help with an initial assessment.
Confirm suitability, materials, pricing and expected turnaround with us. Timing depends on the work required and workshop availability.
Agree delivery or vehicle arrangements before sending anything. Wheel removal and refitting should be handled by a suitably qualified professional.
Fleet enquiries
Yes. Enquiries are welcome from individual lorry owners as well as fleet operators. Include your vehicle details and the work you have in mind.
Discuss your preferred leather, colours and stitching with us. Suitable options depend on each wheel, so include details of any different vehicle models in your fleet.
A quotation and expected timing are agreed after reviewing the wheels and the required finish. Include your quantities and scheduling requirements in your enquiry.
Postal arrangements can be discussed before booking. Confirm suitability, safe removal, packaging and delivery details with us before dispatch.
Let's discuss your vehicles
Tell us the vehicle makes and models, the number of wheels, their condition and your preferred timing. We will discuss suitable options and a quotation.
Have wheel photographs ready to help us assess the work.